SIMMONS AND ARTHUR CASAS INTRODUCE A NEW PERSPECTIVE ON SLEEP DESIGN IN ARCHITECTURE
- galves30
- Dec 16, 2025
- 2 min read
Simmons announces a new phase in its trajectory in Brazil: the consolidation of an ongoing dialogue with the community of architects and interior designers. This initiative reinforces the brand’s global movement to position sleep design as an essential theme within the conception of contemporary spaces.
As ways of living evolve and discussions around health, well-being, and quality of life advance, Simmons recognizes that architects and designers play a decisive role in how people experience comfort, rest, and regeneration at home. For this reason, the brand strengthens its mission to expand awareness of the technical detailing of sleep—knowledge that directly impacts ergonomics, acoustics, thermal comfort, aesthetics, and the functionality of environments.
To mark this new chapter, Simmons announces an unprecedented partnership with renowned architect Arthur Casas. Internationally recognized for his sensory approach, technical rigor, and ability to transform spaces into experiences, Casas becomes a central figure in Simmons’ institutional strategy. His vision—integrating architecture, art, emotion, and functionality—creates a natural convergence with the brand’s purpose: elevating sleep to the status of design.
The partnership began with Simmons Talks – Sleep Design, held at the Rosewood São Paulo Hotel. The event brings together architects, designers, members of the press, and industry leaders for an in-depth conversation about the bedroom as an emotional space, the importance of invisible comfort, and the new paradigms of architecture focused on well-being.
Simmons believes that by providing qualified technical information to those who design spaces, it directly contributes to improving people’s health and quality of life—reinforcing the understanding that comfort is not a secondary attribute, but a central element of any architectural project.
Partnership with the Gallery Institute
As part of this same vision, Simmons also announces its partnership with the Gallery Institute, a global institution dedicated to the preservation of contemporary architectural legacy and the production of impactful cultural content. The Institute is responsible for documentaries, archives, and productions featuring some of the most relevant names in world architecture.
This collaboration reinforces Simmons’ commitment to generating lasting cultural and educational impact, connecting its century-long legacy of innovation with critical reflections on how we live, rest, and design the future of cities and homes. The partnership also opens the door to new audiovisual projects and initiatives that engage directly with the universe of architecture and design.
A new era for sleep design
With the launch of Simmons Talks and the partnership with the Gallery Institute, Simmons inaugurates an ecosystem of initiatives aimed at market qualification, the expansion of technical knowledge, and the construction of a new perspective on sleep as a fundamental pillar of contemporary architecture.
Beyond products, the brand now offers knowledge, culture, and dialogue—creating a space for reflection on how design can influence people’s lives in a profoundly human way.
