Miele celebrates contemporary Brazilian architecture at the Gallery Exclusive Sessions Architects Brazil
- 19 hours ago
- 3 min read
German premium home appliances brand joins the Brazilian season of the documentary series Architects, produced by Gallery, premiering on May 28 at Palácio Tangará, in São Paulo.
Miele is the official sponsor of the Gallery Exclusive Sessions | Architects Brazil, an event that marks the premiere of the Brazilian season of the documentary series Architects, produced by Gallery Institute. The evening takes place on May 28 at Palácio Tangará, in São Paulo, and brings together five of the country's leading architecture studios: Arthur Casas, Fernanda Marques, Jacobsen Arquitetura, Studio MK27, and TETRO Arquitetura.
The Brand
Founded in 1899 in the German city of Herzebrock by Carl Miele and Reinhard Zinkann, Miele is one of the few companies in the world to maintain, over more than a century of history, its capital exclusively in the hands of the founding families. Approximately 80 shareholders, all direct descendants of the two founders, oversee operations across 48 countries, with annual revenue of 5.43 billion euros and around 23,000 employees worldwide. The motto "Immer Besser," forever better, was inscribed on the first machines sold by the company in 1900 and remains the principle that organizes the entire operation. Miele products are tested to last 20 years, a benchmark above industry standard that sustains the brand's positioning as a global reference for durability.
Operations in Brazil
Miele operates in Brazil with its own structure, headquartered at Alameda Gabriel Monteiro da Silva, in São Paulo, an address that concentrates the main showrooms of furniture, materials, and equipment in the country's high-end market. The physical location serves as both flagship and Miele Experience Center, where end clients, architects, and specifiers can test products, attend cooking classes conducted on actual equipment, and develop projects with the technical support of the Miele Projetos team. This location is strategic, positioning the German brand along the Brazilian axis where the equipment choices for signature residences are made.
Why Architects Specify Miele
In high-end residential projects, appliance specification is a decision about continuity. The wrong equipment ages poorly, requires replacement within a few years, and breaks the coherence of a project designed to last decades. Miele resolves this equation through four reasons that appear consistently across studios' specification lists.
The first is durability tested to last 20 years, which aligns the equipment with the lifespan of a well-executed architectural project and eliminates premature replacements. The second is timeless and modular design, with product families developed in lines such as PureLine, VitroLine, ArtLine, and ContourLine, allowing architects to choose a coherent visual language, integrate equipment into custom cabinetry, and operate with visible handles or fully handleless, according to the project's approach. The third is German engineering with load testing above the industry standard: while car engines are typically tested for 3,000 hours, Miele tests its products for up to 10,000 hours. The fourth is sustainability built into the project. Miele equipment contributes to environmental certifications such as LEED, BREEAM, and Passive Haus, a growing factor in high-end residences and premium real estate developments.
"For Miele, being alongside Gallery Institute at this gathering is a way to reinforce our connection to the universe of architecture and design at its highest level. As a brand that has been developing products with the 'Immer Besser' — forever better — commitment for more than 125 years, we believe true luxury lies in the combination of precision, aesthetics, and longevity. The contemporary kitchen has become a central space in projects, and we want to contribute to this new perspective, where technology and design integrate in a quiet, sophisticated, and timeless manner." — Gustavo Campos, Director, Miele Brazil
The Association with Architects Brazil
Miele's presence at Architects Brazil consolidates a relationship the brand already maintains with the universe of the five featured studios, all of which regularly specify Miele in their residential projects. The evening at Palácio Tangará brings together the architects, their clients, design market leaders, and the specialized press, creating the natural context for Miele's operation in Brazil: the conversation between those who design, those who inhabit, and those who equip the space.
This association is part of a broader partnership between Miele and Gallery. The brand is also part of the production dedicated to Spanish architect Fran Silvestre, extending on an international scale an editorial line on contemporary authorial architecture. This continuity positions Miele as a cultural partner of Gallery across distinct geographies, from Brazil to Europe, in projects that document the thinking and work of reference architects.
Miele serves the Brazilian market from its flagship at Alameda Gabriel Monteiro da Silva, 819, in São Paulo, an address that also houses the Miele Experience Center. Information about the brand's portfolio, visit scheduling, and project development with the support of the Miele Projetos team is available at mielebrasil.com.br or through direct contact with Letícia Sousa, Marketing Coordinator, at info@mielebrasil.com.br.
